Good Feet is a world leader in prefabricated custom-fitted arch supports, with more than 140 retail locations throughout North America and Korea. Their store owners include doctors, lawyers, teachers, executives, families, and friends all with the entrepreneurial spirit. Nearly all of them were Good Feet customers whose lives were changed when they stepped on the Good Feet arch supports.
Good Feet branded products are made in the USA, manufactured in their exclusive factory, and backed by the best warranties in the industry. Their store owners enjoy exceptional product margins, low on-going monthly fees, national brand awareness, phenomenal marketing support and a reputation for top quality products and unparalleled personal service. Their marketing materials, including infomercials, TV and radio commercials, print advertising and brochures, feature actual customers whose lives are dramatically improved by Good Feet Arch Supports.
Franchising Tips and Facts
Good Feet franchises offer the franchisee a license or right to sell its goods or services and/or use its business techniques. The franchisees usually pay an initial fee to acquire this right, and thereafter pay a percentage of their gross sales to the franchisor throughout the term of their franchise contract. In return for these payments, Good Feet franchisees gain priveleges, including the right to sell a proven and recognized product or service, to use the franchisor's business practices, and to receive initial training and ongoing support.
In addition to the initial investment required for a Good Feet Franchise, you will also need money to sustain yourself, and the business, until it becomes cash positive. Remember, too, that projections may not be accurate. Market conditions can change and if it takes longer than originally anticipated for the new business to reach breakeven, you'd should have some emergency funds set aside, or it could mean the demise of an inherently sound business.
Investigate earnings claims. If a franchisor makes earnings claims, they are required to have in writing the facts upon which those estimates are based. A seller must tell you the number and percentage of owners that have actually met the claimed profit margins. Beware of broad and unsubstantiated claims.
When considering a Good Feet franchise, try to understand why they are offering you the business in the first place. Very often, franchising is an extremely quick low-risk method of expanding a successful business across the world. As a franchisee, you take on the majority of financial risk. In return the franchisor is offering a successful business formula that has been proven to work. But before you go ahead, ask yourself whether the support, training, stock, experience and brand name justifies the investment asked.
Although the success rate for franchise-owned business is generally better than the success rate for many independent businesses, there is no franchise formula to guarantee victory. The same may also be said of the profits generated. Often the margins you make are a reflection of your ability to properly run your franchise, however you may be able to get a document from the franchisor that illustrates the typical franchise earnings. If the franchisor does not provide such a document, you should contact a number of franchisees in the market you are interested in and seek their advice on the business' profitability.
Please Note: Good Feet, and other franchise opportunities, business opportunities,
businesses and franchises for sale on this web site are not to be
considered as an "offering," suggestion or approval by
ActiveFranchising.com. As always, we recommends seeking the advice of a lawyer, financial consultant or
accountant before purchasing a franchise or business opportunity.
