The first Water To Go location opened in 1993. Since then, the company has grown into a franchise network of more than 100 locations in the United States and Canada with the corporate headquarters located in Pennsauken, New Jersey. Water To Go is the largest bottled water franchisor in North America, encompassing four branches of franchises: Purified Water To Go, Water To Go Diet & Nutrition Center, Purified Water To Go Express and Purified Water Stores.
Water To Go offers more than just water! They offer a full line of coolers, porcelain crocks, bottles, shower filters, pet dispensers and more! Many Water To Go stores also offer a full line of vitamins, supplements, and specialty diet foods from gluten-free to salt-free.
Franchising Tips and Facts
Be sure to ask about marketing programs (if any) that are offered to Water to Go Franchisees. If your franchise contract requires you to make contributions for larger scale advertising and marketing programs, try to find out how the franchisees participate in decisions on the programs, campaigns and budget management. You want to make sure your money is going to good use, and it's being managed properly.
How much can you make if you own a Water to Go Franchise? By law a franchise salesperson cannot provide you with an Earnings Claim, unless it is included in the disclosure document. There is no legal requirement that the franchisor must provide you with an Earnings Claim, however some franchisors do provide it. If the franchisor has chosen not to provide it, then it remains important to contact other franchisees listed in the disclosure document. Other Water to Go franchisees can answer many of your questions. Many franchisors will also require you to visit their headquarters before signing the agreement, so that you can both get to know each other better. This is known as Discovery Day.
Franchising opportunities provide brand recognition, management and administrative systems, and a proven business model to small business owners. In theory, this should result in Water to Go franchises having higher success rates than non-franchise business opportunities. But in practice, franchises can and do fail.
Sometimes, franchises fail because the franchise buyers do not adequately research franchise opportunities prior to purchase. If you are interested in a Water to Go Franchise Opportunity, then you should do your homework. Try to match your personal attributes and interests to activities associated with the business opportunity you are interested in. If your personality and interests, don't match, you may want to consider a different franchise.
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accountant before purchasing a franchise or business opportunity.