The first Water To Go location opened in 1993. Since then, the company has grown into a franchise network of more than 100 locations in the United States and Canada with the corporate headquarters located in Pennsauken, New Jersey. Water To Go is the largest bottled water franchisor in North America, encompassing four branches of franchises: Purified Water To Go, Water To Go Diet & Nutrition Center, Purified Water To Go Express and Purified Water Stores.
Water To Go offers more than just water! They offer a full line of coolers, porcelain crocks, bottles, shower filters, pet dispensers and more! Many Water To Go stores also offer a full line of vitamins, supplements, and specialty diet foods from gluten-free to salt-free.
Franchising Tips and Facts
In addition to the initial investment required for a Water to Go Franchise, you will also need money to sustain yourself, and the business, until it becomes cash positive. Remember, too, that projections may not be accurate. Market conditions can change and if it takes longer than originally anticipated for the new business to reach breakeven, you'd should have some emergency funds set aside, or it could mean the demise of an inherently sound business.
Water to Go franchises offer the franchisee a license or right to sell its goods or services and/or use its business techniques. The franchisees usually pay an initial fee to acquire this right, and thereafter pay a percentage of their gross sales to the franchisor throughout the term of their franchise contract. In return for these payments, Water to Go franchisees gain priveleges, including the right to sell a proven and recognized product or service, to use the franchisor's business practices, and to receive initial training and ongoing support.
Investigate earnings claims. If a franchisor makes earnings claims, they are required to have in writing the facts upon which those estimates are based. A seller must tell you the number and percentage of owners that have actually met the claimed profit margins. Beware of broad and unsubstantiated claims.
One of the reasons you may be considering a Water to Go franchise opportunity is brand recognition. With well known established brands, you don't have to work as hard to build brand awareness because a lot of that work has already been done by the franchisor and other franchisees. A good brand is immediately familiar in consumers' minds. To the consumer, brand equals the company's reputation.
When considering a Water to Go franchise, try to understand why they are offering you the business in the first place. Very often, franchising is an extremely quick low-risk method of expanding a successful business across the world. As a franchisee, you take on the majority of financial risk. In return the franchisor is offering a successful business formula that has been proven to work. But before you go ahead, ask yourself whether the support, training, stock, experience and brand name justifies the investment asked.
Please Note: Water to Go, and other franchise opportunities, business opportunities,
businesses and franchises for sale on this web site are not to be
considered as an "offering," suggestion or approval by
ActiveFranchising.com. As always, we recommends seeking the advice of a lawyer, financial consultant or
accountant before purchasing a franchise or business opportunity.
